OK, coming soon to a Ben Moore Retailer near you….Ben Moore does it again! Color me excited.
Coming Spring '09, look for Ben Moore's new product offering, a zero-VOC latex paint called Natura. They'll mix it in any of the Ben Moore colors and they claim it maintains it's green status after tinting (Many of the harmful toxins are found in the tints, so making a base AND a tint that are both green can be a challenge, especially in the deeper colors.)
According to Benjamin Moore,
Natura premium interior waterborne paint is a zero VOC, virtually odorless formula that doesn't compromise on performance. It dries fast, has excellent adhesion and provides a durable finish with an unlimited color selection. Natura features our Green Promise designation, so you can breathe easy knowing that you've used the very best for your environmentally sensitive projects. Available nationwide, Spring 2009.